CarterEdwards

Start With a Season

Recruitment Campaign

Banff Sunshine Village

Category
Recruitment Campaign
Client
Banff Sunshine Village

A lifestyle-forward recruitment campaign showing what working in the mountains can feel like.

Context

Built around The Mountain, The Work and The People, the campaign combined a longer hero film, three short films, reels, vertical versions and supporting photography and social assets.

Carter's role

Carter developed and executed substantial portions of the concept, production, cinematography, editing and multi-format delivery.

Two trail crew members working on the mountain
Three operations team members meeting in a mountain parking area
Trail crew installing safety fencing
A terrain-park team member maintaining a rail feature
A ski instructor leading a group on the mountain
Snow-covered peaks and ski terrain at Banff Sunshine Village
A ski patroller descending an alpine slope
A snowboard patroller riding through fresh snow
Skiers riding a chairlift above the alpine landscape
A skier crossing a sunlit alpine slope at Banff Sunshine Village

More work